AI Visibility Audit
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Prepared by saigon.digital · June 2026
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Your buyers aren't just Googling "best business account Singapore" anymore — they're asking ChatGPT, Perplexity, and Gemini which fintech platform to choose. This audit shows exactly where Aspire stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Aspire stands in the AI search era — and how competitors are actively reshaping the narrative around your brand.
Aspire has built a powerful all-in-one financial OS serving 50,000+ businesses across Asia — with strong Trustpilot reviews, a DR of 70, and 56,000+ monthly organic visitors. Yet when startup founders and finance directors ask ChatGPT, Google AI, or Perplexity "what's the best business finance platform in Singapore?", Airwallex and Wise consistently appear first. Worse, competitors are actively publishing "Aspire Alternatives" content — Airwallex alone has a "9 Aspire Alternatives" page that ranks prominently and frames Aspire as something to move away from. The problem isn't your product — it's that competitors are controlling the AI narrative, and every month their content compounds while Aspire's positioning erodes in the models that matter most.
We tested how Aspire appears when potential buyers ask AI tools to recommend business finance platforms, corporate cards, and expense management solutions. Here's what we found.
ChatGPT mentions Aspire in some Singapore fintech queries, but consistently recommends Airwallex and Wise first. Aspire is positioned as "one of several options" rather than the primary recommendation for business finance platforms.
Aspire's blog content appears in some AI Overview snippets, but competitor-published "Aspire Alternatives" articles from Airwallex and Statrys frequently dominate the primary AIO position, shifting the narrative away from Aspire.
Perplexity draws heavily from high-DR comparison content and fintech directories. With Wise (DR 89) and Airwallex (DR 79) dominating this content layer, Aspire struggles to surface in Perplexity's synthesised recommendations.
Gemini references Aspire occasionally for Singapore-specific queries but defaults to globally recognised brands like Wise and Revolut for broader business finance recommendations. Regional positioning limits visibility.
2 / 4 platforms partially surface Aspire in relevant AI-generated recommendations. On none of them is Aspire the primary recommendation — competitors with higher DR and more third-party content are cited first.
"Aspire vs Airwallex" and "Aspire vs Wise" comparison pages, structured FAQ schema on product pages, category-defining "best business finance platform" guides, increased third-party coverage on fintech directories, and consistent YMYL trust signals — the exact content competitors are already providing.
We ran the exact searches your prospective buyers use when asking AI tools to recommend a business finance platform. Here's who appeared — and whether Aspire was in the answer.
Aspire appears in 4 out of 4 tested queries — but never in the primary position. In 3 of 4 results, Airwallex appears first, followed by Wise or Volopay. Aspire is listed as "one of several options" rather than the recommended choice. For global queries (multi-currency accounts), Aspire drops to 5th position behind international players with higher domain authority.
Aspire's only first-position citation came from a Southeast Asia-specific query — proving the regional authority is there. The opportunity is to extend this dominance to broader Asia-Pacific and global queries through structured comparison content, increased third-party mentions, and "Financial OS" category ownership that helps AI models understand why Aspire is the unified answer.
These are the platforms currently winning AI recommendations in your market. Understanding why they're cited first — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Aspire You | 70 | Partial | Partial | Not Cited | Audit target |
| Airwallex | 79 | Cited | Appearing | Cited | Publishes aggressive competitor comparison content including "9 Aspire Alternatives" pages. Massive SEO content library covering every fintech comparison query. DR 79 gives their content preferential AI extraction. |
| Wise Business | 89 | Cited | Appearing | Cited | Highest domain authority in the category (DR 89). Dominates "best multi-currency account" and "international business account" queries globally. Strong brand recognition drives AI model preference. |
| Volopay | 50 | Partial | Partial | Not Cited | Strong spend management positioning with "best corporate card" comparison content targeting Singapore SMEs. Despite lower DR, strategic content placement on fintech directories drives partial AI visibility. |
| Brex | 79 | Cited | Partial | Cited | US-focused but high DR (79) means AI models reference Brex in global "best corporate card" queries. Extensive VC-backed content marketing and "Brex vs" comparison pages drive consistent AI citations. |
| Spenmo | 43 | Not Cited | Not Appearing | Not Cited | Acquired and repositioned. Lower DR and reduced content output means declining AI visibility — showing what happens when content investment stops. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API (June 2026).
These are the highest-leverage changes Aspire can make right now to start winning AI recommendations within 60–120 days.
Airwallex, Statrys, and WorldFirst all publish "Aspire Alternatives" pages that AI models ingest. Aspire needs to publish its own "Aspire vs Airwallex", "Aspire vs Wise", and "Why Aspire" comparison pages with structured data, FAQ schema, and honest feature comparisons. This is the #1 content format AI engines extract when building recommendation lists — and right now, only competitors are providing it.
Aspire's product pages (Business Account, Corporate Cards, Expense Management, Payment Gateway) describe features well but lack the structured markup AI models need. Adding FAQ schema, "Who is this for?" sections, pricing comparison tables, and clear Q&A formats will convert Aspire's existing DR 70 authority into AI-readable signals — making it dramatically easier for AI models to extract and cite Aspire as a recommendation.
Aspire's "Financial OS for Modern Businesses" positioning is genuinely unique — no competitor offers business accounts, corporate cards, expense management, payments, yield, and payroll in a single platform. Publish a definitive guide: "Why Your Startup Needs a Financial OS, Not a Business Bank Account" with structured data. Get third-party coverage defining this category. Help AI models understand that Aspire IS the answer when someone needs everything in one place.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Aspire has a genuinely differentiated Financial OS serving 50,000+ businesses — with strong reviews, DR 70 authority, and 56,000+ monthly organic visitors. What's missing is the AI-optimised content layer that stops competitors from controlling the "Aspire Alternatives" narrative and starts positioning Aspire as the #1 recommendation. We've helped fintech, SaaS, and technology brands close exactly this gap. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, competitor content audit, structured data implementation, "Aspire vs" comparison content programme, authority-building roadmap, and monthly performance reporting — all focused on making Aspire the #1 AI recommendation for business finance in Asia.
Most clients start seeing AI citation improvements within 45–60 days. Given Aspire's existing DR 70 authority and strong product-market fit, the foundation for rapid improvement is already in place. Full competitive parity typically achieved in 90–120 days.
Every month Airwallex publishes more "Aspire Alternatives" content, the narrative compounds. Startup founders and finance directors are increasingly asking AI "which business finance platform should I choose?" — and right now, the answer puts Aspire behind Airwallex and Wise. Each month of inaction widens that gap.